John Day Gun Film:

3 of 6 films with non-trailer approach to promote ‘John Day’ a feature film portraying Naseeruddin Shah and Randeep Hooda in lead roles. For the first time in Indian cinema the promos are not shots from the film. These promos were scripted and shot separately taking the basic theme of the film to generate curiosity. Once the films were made, our digital team broadcasted them across social media platforms and on mobile phones through whatsapp. They were also played in selected theatres in India and Dubai.